When Ankita Singh was a young student at NIFT Gandhinagar, she set out on an expedition around the country, to explore the rich heritage of Indian textiles. From Benaras to Kanchipuram, she found herself in the midst of a plethora of historical traditions, and she’s never looked back since. She took this love to the classroom too, her love grew with every little project she took up.
In 2016, as a young graduate, she realised she wanted to take this love to a bigger stage. To realise her aesthetic vision of marrying the rich world of handloom textiles and the modern world, she knew she had to begin something on her own: a daring, uncompromising journey. Thus, Mimamsaa was born.
“Going from science to management to fashion, one thing never changed; the passion to do what you do.”
Trying to give artists a platform to bridge their thoughts and ideations Utkarsh found himself doing that with Ankita. Mimamsaa was not his brain child but the love is no less. Going from science to management to fashion, one thing never changed; the passion to do what you do.
“To do justice to the intricate processes, we work with entire households of weaving families—not just individuals—who’ve practiced this craft for generations.”
Mimamsaa is a collective reflection of creativity, technology, and the sincerity of art. We specialise in handwoven textiles, a craft that has seen many millennia, yet remains timeless in its relevance.
We pride ourselves in experimenting with and creating our own hybrid fabric, a combination of tissue silk and contemporary prints. In reinterpreting age-old customs of weaving to meet today’s urban language, we explore the intimate connections between culture and modernity that define the style of the modern Indian woman.
The entirety of our production process is in-house: from the weaving of the fabric to designing the attires. With an aim to preserve long standing traditions of weaving, we work with a community of weavers who have become our trusted collaborators.
Our dedication to this goal is as mindfully pragmatic as it is aesthetic: empowering the work of our artisans is a key priority in an era where these traditions are fading into history. To do justice to the intricate processes, we work with entire households of weaving families—not just individuals—who’ve practiced this craft for generations. In this way, Mimamsaa also actively empowers the weaving community and provides them a stable source of income.
Our foray into the weaving industry is not just an antithesis to fast fashion, but also an active attempt to create sustainable fabric in the modern world, and to support these prolific artisans.