With made-to-order ethnicwear, fit is decided before the garment is cut, not after it arrives. At Mimamsaa you can ask for colour changes within the house palette and adjustments to neckline, sleeves and length before ordering, and share your measurements at no extra charge. Alterations after delivery are more limited, so do the fit work first.
That order of operations matters more than usual this month. With Navratri from 11 October, Karwa Chauth on 29 October and Diwali on 8 November 2026, there is little room for a second round of changes once a piece is on its way.
Why made to order changes the fit conversation
With ready-made clothing, you buy the nearest size and then ask a tailor to close the gap. With made-to-order clothing, the gap can be closed on the cutting table. Every Mimamsaa garment is designed, sampled, constructed and finished at the studio in Noida, with hand embroidery by karigars in Chowk, Lucknow. Because each piece starts from scratch, the workshop can build it around your measurements rather than a standard size.
Two facts from the brand's FAQ page make this worth taking seriously:
- Ordering directly on mimamsaa.com, there is no extra charge for custom sizing or sizes above XL, subject to what the garment's construction allows.
- Mimamsaa has a no-return, no-exchange policy because every piece is made for its order. The refund policy states this plainly.
Put together, the message is simple: the effort you put into measurements before ordering is the effort that pays off.
What you can customise before ordering
According to Mimamsaa, the atelier can adjust:
- Colour, within the Mimamsaa colour palette.
- Neckline, for example depth or shape, where the design allows.
- Sleeves, such as length.
- Length of individual components, such as kurta or pants length.
The aim, in the brand's words, is to craft each piece around the person wearing it while retaining the integrity of the original design. Raise requests on WhatsApp at +91-7303900650 or at connect@mimamsaa.com before you place the order, not after.
How to measure for a festive piece
Take measurements in the clothes you will wear under the outfit, and ideally with someone else holding the tape.
- Bust, waist and hip at the fullest and narrowest points, tape snug but not tight.
- Shoulder width from shoulder bone to shoulder bone across the back. This is the measurement tailors find hardest to fix later.
- Kurta length from the shoulder seam to where you want the hem to fall.
- Pants length measured in the footwear you plan to wear. Heels and juttis change the answer.
- Sleeve length with your arm slightly bent, so the sleeve does not ride up when you reach.
If one measurement is between sizes, tell the team rather than guessing. That is exactly the kind of detail they can build in.
What can be altered after delivery
If a piece needs adjusting once it arrives, Mimamsaa asks you to send it back with your alteration requirements, and the alteration is carried out in-house. The scope depends on the style of the garment and the nature of the textile, so the brand asks you to message on WhatsApp before sending anything, so they can confirm what is possible.
As a general rule of garment construction, not a Mimamsaa promise:
- Usually straightforward: taking in a side seam, shortening sleeves or pants without a border at the hem, moving a hook or tie.
- Harder: letting out a seam, because it depends on hidden seam allowance, and shortening anything finished with a scalloped, tiki or embroidered border.
- Not realistic: recreating woven brocade, moving embroidery that is worked into a yoke, or rescuing a piece that is far too small.
Velvet and tissue silk also show needle marks more than cotton does, which is one more reason to get the cut right first.
Timing it around the festive dates
Most Mimamsaa pieces are dispatched within 7 to 28 working days, and lehengas can take up to 45. Delivery within India takes a further 3 to 5 working days. Read the timeline on the product page and work backwards from your date, leaving room for one round of adjustment. A piece with a 30-working-day timeline ordered in early October is likely to arrive close to, or after, Diwali, so ask before ordering if your date is fixed.
The piece pictured, Fariha from the Rumi Edit, is a good example of where customisation needs care: royal blue velvet silk, with an Anaar border at the neckline worked in nakshi, sadi, moti and tiki. A request to change a neckline like that has to respect the embroidery, which is why the conversation needs to happen before the piece is made. If time is short, the Ready to Ship pieces can be dispatched faster.
Frequently asked questions
Can Mimamsaa make an outfit to my measurements?
Yes. When you order on mimamsaa.com you can share your measurements, and there is no extra charge for custom sizing or sizes above XL, subject to the construction of the garment.
What can be customised on a Mimamsaa piece?
Colour within the Mimamsaa palette, plus atelier adjustments such as neckline, sleeves and the length of individual components. Ask on WhatsApp or by email before you order.
Can I return or exchange a made-to-order outfit?
No. Mimamsaa has a no-return, no-exchange policy because every garment is made to order, so confirm size and customisation carefully before purchasing.
How do I get a Mimamsaa outfit altered after delivery?
Message the team on WhatsApp at +91-7303900650 first. They confirm what is possible for that style and textile, then you send the piece back with your requirements.
Which alterations are hardest on embroidered festive wear?
Letting seams out, shortening hems with scalloped or embroidered borders and changing embroidered necklines. These are best handled as customisations before the piece is made.